In order to find the world’s top marketer, the World Federation of Advertisers (WFA) has partnered with The Drum for the Global Marketer of the Year award 2018.
The shortlist for this year’s award features heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever. Votes are now open to the industry.
The WFA caught up with Procter and Gamble’s (P&G) chief brand officer, Marc Pritchard. He spoke about the key events of the past Read full story ›
Source: The Drum