Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Singtel unveils its first electricity brand via Geneco partnership in a new campaign

on Jan 16, 2019 | 0 comments

By Shawn Lim

Singtel and Geneco have joined forces to offer Geneco electricity plans through Singtel Power, releasing a musical-style ad to promote the service.

The roll-out of the Open Electricity Market across Singapore in November 2018 means that consumers will no longer have to buy electricity from one provider, SP Group, at a regulated tariff that is reviewed quarterly. It’s the first time new brands and competitive offerings have been allowed in the market.

“With Singtel Power, we seek to provide greater value, choice, and flexibility to Singapore households,” said Yuen Kuan Moon, chief executive officer for Consumer Singapore at Singtel. Read full story ›

Source: The Drum