Seven out of 10 Brits believe society and the government have made them angrier ever since the nation voted to exit the European Union in 2016. The Edelman Trust Barometer 2019 paints a picture of a nation that is “deeply divided and uneasy” in the year it is supposed to be exiting the EU.
The report outlined that this is a time for brands to take leadership with a strong message or even social purpose. The UK study sampled 2,000 respondents to measure the pulse of the UK public to give marketers a useful indication of how they should approach potential Read full story ›
Source: The Drum
Industry News