Alibaba’s Singles’ Day has fast become a genuine international phenomenon. The 11/11 annual event smashed sales records, generating $1billion in online sales in under a minute, and $30.8 billion across the day.
The most comparable online shopping event beyond China’s borders is Black Friday, and this delivers just a fraction of these kinds of sales. And yet Black Friday has rapidly spread internationally from a post-Thanksgiving US sales event into a global online and physical retail bonanza. It’s not hard to see deal-seeking global shoppers looking to exploit similar Singles’ Day offers next year, as it becomes Read full story ›
Source: The Drum
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