By Shawn Lim

ActionAid India has launched a campaign in India to highlight child sexual abuse and aims to encourage adults to address such violence.

The campaign, which is called #JoinTheDots and created by Dentsu-owned WATConsult, makes use of a film to showcase a mother’s strong bond with her son, threaded together by their intimate and candid moments. It further highlights subtle signs of behaviour change in the child that parents unintentionally tend to ignore, considering it normal.

Presently, the Indian government data shows that every 15 minutes, a child is sexually abused in India and most perpetrators are not dangerous strangers, but the people Read full story ›

Source: The Drum