Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

‘We’re doing it ourselves’: why Made.com doesn’t need an ad agency

on Feb 22, 2019 | 0 comments

By Rebecca Stewart

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In a year where online retailers like Asos faced their first investor jitters, digital pure player Made.com has just reported record results. In 2018, its revenue increased by 37% to £173m – £100m of which came from the UK. Chief executive Philippe Chainieux puts growth down to “digitally native” customers feeling more comfortable buying big-ticket items (like sofas) online.

But internally there have also been some changes afoot, including the development of its in-house creative team.

“The way we have organised the company is around vertical integration and the capacity to control everything from A to Z. “That’s also true on Read full story ›

Source: The Drum