By Shawn Lim

Programmatic media buying has become commonplace for marketers in Asia Pacific, with nine out of 10 currently buying media programmatically.

Marketers lie in one of two distinct groups when it comes to programmatic media buying, with the first at a still nascent stage and the second at a more mature level of programmatic proficiency.

This is according to a recent World Federation of Advertisers (WFA) poll on programmatic proficiency and practices, which looked at the areas for optimization in APAC.

While 9% of those polled had yet to embark on the journey, close to 40% said that programmatic Read full story ›

Source: The Drum