By Hugo Amos

Trends are an inescapable facet of any consumer industry. While fashion is typically cyclical and is always influenced by the season, it’s far more difficult to understand how certain ingredients and products come to take the spotlight on the global food and drink stage.

With the speed of changing consumer tastes accelerating, FMCG companies are scrambling to understand how to work out which new trends will be short-lived, which will be around for the long haul – and most importantly – how they can capitalise on them? Before looking at this we need to take a step back Read full story ›

Source: The Drum