The overriding belief in marketing seems to be that digital and technology will completely take over marketing and advertising, that consumers will exist only online and other mediums will die. And in the popular view, the changes in the industry seem to support that.
At the end of last year, Wunderman merged with JWT. A few months prior to that WPP merged digital agency VML with Y&R. A number of people seemed to believe this is akin to a takeover by the digital agencies of their older counterparts.
That’s the myth of the ‘digital-first’ jargon which Read full story ›
Source: The Drum
Industry News