Tencent Video has inked a partnership deal with global youth brand Vice to create a content series exploring global youth culture, trends and tribes.
The eight-part series will feature young people in China, India, Japan, UK, Germany, USA, Russia, Nigeria and Jamaica in a bid to explore the post-millennial decentralised global culture where movements, styles and attitudes are found all over the globe.
The series will be produced by Vice Studio and launched through Tencent Video in late 2019.
The partnership will provide Tencent Video with targeted youth content to attract new audiences. Tencent Video claims to serve over 100 million users Read full story ›
Source: The Drum
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