By Shawn Lim
Red Bull has released a campaign in Vietnam that showcases a passionate climber who defied the odds by pushing his bodies limits to explore the world’s toughest terrains.
The protagonist of the campaign film is Hoang Le Giang, an office worker and an adventurous dreamer who is born with asthma and recently discovered that he has congenital heart disease. However, that does not stop him in his conquest to conquer one of the world’s seven highest summits.
The film, created by VMLY&R Ho Chi Minh with the help of Noah Conopask, a director at Sweetshop, depicts Hoang’s journey as a young boy Read full story ›
Source: The Drum