By Luke Randall

YouTube has just announced that its upcoming original series and specials, such as new seasons of Cobra Kai and Kevin Hart: What the Fit, will be available to watch free and supported by ads, rather than on the paywall-blocked YouTube Premium subscription.

There’s little doubt that YouTube has firmly cemented its place as the king of providing short-form video content, but this offer is a gamble. It suggests that either it’s leveraging that fact, or, more likely, that YouTube Premium has not been the rousing success the channel might have hoped and it’s admitting defeat.

The idea that YouTube Read full story ›

Source: The Drum