By John Glenday

Clean.io, a start-up ad firm dedicated to eradicating malicious ads, has secured $2.5m in seed funding from Real Ventures to help it do just that.

Dovetailing with a rebrand from Clean Creative, the cash injection will further measures to develop more effective measures to deal with the malware, after observing that advertiser blacklists and JavaScript scanning were becoming increasingly ineffective.

Founded by digital ad veteran Seth Demsey, who became disillusioned by some of the more questionable practices employed by the industry while working for Microsoft, Google and AOL, his company has pledged to close the door to abuse.
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Source: The Drum