By Michael Karg

The digital and data revolutions have empowered us to consume the content we want on our terms. We can dictate when we want it, where we want it, and the devices we choose to consume it on. Yet despite the always-on digital media ecosystem, and the vast amount of content available, consumers are not suffering from a crisis of attention or information overload. Far from it. Instead, we’re finding great-quality movies, mini-series, and music, and binging on the content that engages us.

The consumers are in control, and these new rules of attention apply equally to commercial communication. Consumers Read full story ›

Source: The Drum