A multi-step buying journey is now the reality for most retailers, but few companies have succeeded in optimising every step of the journey. Consumers themselves are not being helpful either – their behaviours online often appear to be scattered and elusive.
Episerver has released a new report with some ‘demystification’ data, showing exactly how modern consumers peruse the web in search of what they need. Below are the key findings, paired with some actionable advice on how retailers should adapt their marketing strategies to win more business in 2019.
98% of online purchases are pre-planned
These days even spur-of-the-moment splurges tend Read full story ›
Source: The Drum
Industry News
