Prankster craft brewer BrewDog has decided to dress down for its Game of Thrones ad break appearance and live by the mantra ‘less is more.’
The fourth episode of the final season of Game of Thrones attracted a whopping 17.4 million views, making it one of the most prime viewing positions for brands.
During last night’s episode (12 May), rather than spending big on next-level ads, BrewDog went for something understated.
Leading on from the research that three-quarters of the public don’t trust advertising, the campaign presents BrewDog’s beer in the most honest and transparent way possible.
Making its debut during the ad Read full story ›
Source: The Drum
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