The spirit and kindness of Hawaiian people is the focus of a brand campaign by Hawaiian Airlines, which aims to attract Australians and New Zealanders to the islands.
The ‘Return to Aloha’ campaign forms the first stage of a brand platform, to promote its unique hospitality and inspire people to visit the country.
It is the first work from the airlines’ agency whiteGREY since winning the business last year.
The campaign aims to showcase the airline’s service as well as the beauty of the destination and its culture in a bid to encourage Aussies and Kiwis to book a trip. Read full story ›
Source: The Drum
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