The Daily Mirror has invited teens into its newsroom in an editorial play that has also piqued the interests of advertisers. Alison Phillips, editor of The Daily Mirror, discussed the campaign and her newfound working relationship with the Reach marketing team under chief marketing officer and WPP alumnus Jo Bacon.
Mirror NextGen saw 20 inquisitive youths take editorial control of the Mirror newspaper, social and website for a day (22 May). This includes 16-year-old Labour activist Amelia McDowell who delivered an “eloquent” verdict on the “huge generational” effects of Brexit on Question Time recently.
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Source: The Drum
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