Flipkart launched a brand film during the recent Indian elections and it chose to use the film to hide a series of references that pay homage to India’s constitution.
The ad used graffiti on the wall and bike number plates as ways to reference important dates and happenings that celebrate key moments in the world’s biggest democracy’s recent past.
The ad is part of a series of ads from the e-commerce giant that gets under the skin of important topics in the lives of Indian people. Apuarv Sethi, senior director of marketing at Flipkart, told the Drum the brand’s Read full story ›
Source: The Drum
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