By Shawn Lim

Dentsu Aegis Network is closing Amplifi, its media innovation and investment division, in Australia as it continues to restructure across Asia Pacific.

In response to The Drum’s queries, a spokesperson confirmed the news and said Amplifi will be reintegrated back into the DAN media brands in the coming months.

Amplifi, which was launched in Australia in 2014, consolidates DAN’s media trading and investment management, and forms media partnerships. It also works with DAN’s programmatic buying agency, Amnet and content marketing agency, The Story Lab.

DAN previously announced it will split its APAC business into three clusters which Read full story ›

Source: The Drum