By John Glenday

The entertainment and media industry is increasingly turning to the power of personalisation to drive audiences as firms tailor their output to individual preference, shirking the mass market in favour of you.

According to a new report compiled by PwC this approach has seen the sector embrace technological advances which have enabled the precise recording, reading and actioning of vast quantities of customer data for the first time.

The findings, outlined within PwC’s Global Entertainment & Media Outlook 2019-2023, points to a new generation of empowered consumers able to personally curate their own content via smart and mobile Read full story ›

Source: The Drum