By Shawn Lim
Tottenham Hotspur might have lost in their first-ever Uefa Champions League final in Madrid to Liverpool FC in May 2019, but for its global principal partner, Hong Kong-based insurer AIA, which has its logo splashed across Spurs’ kit, it represents a win in earned media value with millions of viewers tuning in to watch the final worldwide.
The London-based club has also posted stellar results in the English Premier League for the past few seasons, consistently finishing in the top five and as high as second place in the 2016–17 season.
Source: The Drum
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