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Brand value in the age of 'enjoyable wellness'

on Jul 1, 2019 | 0 comments

By Lawrence Janes

From sales of Fitbits, the plethora of activity tracker apps downloaded to record our every step, to the rise of such terms as flexitarianism into everyday parlance, it’s clear health and wellbeing is becoming more important to consumers than ever. In fact, for the five years to the end of 2018, the UK’s health and wellness market grew over £3bn to £23.4bn according Statista reports. Globally it’s forecast to have CAGR of nearly 6% to 2026.

As social media and government campaigns shine ever more light on wellbeing, the impact of this phenomenon is being felt across a wide range of Read full story ›

Source: The Drum