Dove recently partnered with Getty Images and Girl Gaze to create Project #ShowUs, the world’s first inclusive picture library of women in order to break beauty stereotypes. 900 global companies have gone on to use the resource, but launching it was not without its challenges.
“It’s really important to us that the work we do is not superficial,” says Dove’s global vice president, Sophie Galvani.
Sitting with Getty Image’s senior director of creative insights, Dr Rebecca Swift, at the Cannes Lions festival, Galvani is excited having just discovered that the campaign has won Read full story ›
Source: The Drum
Industry News