By Kim Cooling

Since the first banner ad in 1994, digital advertising has grown exponentially, with digital spend expected to overtake traditional ad spend in 2019. Technological change has caused a revolution for advertisers, but continuing this upward trend will prove challenging for marketers in the coming years. The digital ecosystem is constantly evolving, and it is essential for marketers to keep pace, ensuring the continued progression of advertising and stagnation is avoided.

With advertising playing the modern currency of the internet, companies like Facebook have built their business models off trafficking user data,generating over $15 bn from ad Read full story ›

Source: The Drum