It’s no secret that Indonesia has become a huge digital commerce market and that the business opportunity continues to grow at a rapid rate. CEIC reports that average incomes in Indonesia have risen 28% in the last three years alone, and data compiled by Hootsuite attests to the size of the digital marketing opportunity in Indonesia.
With 265 million people and 133 million internet users, there are lots of potential consumers reachable within this market. Mobile digital penetration is almost three times higher than desktop penetration, so clearly small screens can mean big revenue in this country.
Source: The Drum
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