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ITV suffers a 5% drop in ad revenue ahead of programmatic advertising embrace

on Jul 24, 2019 | 0 comments

By John Glenday

ITV has suffered a 5% decline in total advertising revenue over the six months to 30 June, lending further importance to the rollout of a long-awaited programmatic addressable advertising platform for the ITV Hub in the fourth quarter.

The terrestrial broadcaster is well on its way to becoming a digital entertainment company with the launch of BritBox coinciding with its new ad platform, positioning itself for future growth while aggressively slashing costs to provide a firmer financial footing.

To do so the broadcaster has raised its full-year saving goal by £5m to £40-45m.

These efforts won’t bear Read full story ›

Source: The Drum