By Shawn Lim

The recent round of redundancies at Dentsu Aegis Network (DAN), first reported by The Drum, brings up the question of why the six holding groups are struggling in Asia Pacific. We take a look at how the groups are moving away from a regional strategy in APAC to a localised approach, why regional roles are disappearing and the future of the agency model.

The Asia Pacific region is often considered as “one market” by the top six holding groups. However, they have since realised there are enormous cultural differences throughout the word’s largest and most populous continent, specifically in Read full story ›

Source: The Drum