By John Glenday
Facebook has proven its resilience in the face of multiple social, political and regulatory challenges by posting a healthy 28% year-on-year rise in ad revenues over the second quarter to reach $16,624m.
Healthy advertising figures rest on a backbone of 1.59bn daily active users throughout the month of June, itself an 8% increase year on year – with the comparable figure for the wider Facebook ‘family’ (including Instagram, WhatsApp and Messenger) put at 2.1bn.
Commenting on the results Mazen Hussain, director of paid media and creative at Croud said: “… we’re seeing the impact of the privacy controversies Read full story ›
Source: The Drum