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Twitter ad revenue up a fifth as user growth returns

on Jul 26, 2019 | 0 comments

By John McCarthy

Social network Twitter continues to grow, reporting a profit of $37m for the second quarter as its revenue and its user base grew.

Total ad engagements were up 20% in a year, bringing it to $727m for the quarter (up 21%). Data licensing was up 4% to $114m. Revenue was split $455m in the US against $386m, internationally. The US grew at twice the rate of international at 24%.

It said video ad formats continued to show strength, pointing at the Video Website Card, In-Stream Video Ads, and First View ad formats. Data licensing and other revenue totaled $114m, an Read full story ›

Source: The Drum