This autumn, an influx of foreign rugby goers will head to Japan, most with very little experience of this nation that has become a haven for rugby fans in recent years. The result will be a diverse mix of Japanese and non-Japanese fans, as well as mainstream Japanese consumers who make up this area rightly referred to as the ‘Galapagos’ of markets.
Brands landing in Japan have a unique opportunity and entrance into this market. While it is opening up, the Japanese market has often seemed isolated. As culture experts, we urge businesses to ensure that their brand strategy coincides with Read full story ›
Source: The Drum
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