By Shawn Lim

Consumers around the world are rapidly shifting away from their traditional TV packages in favor of advanced TV. But while not all markets are set up for it yet, digital marketers today need to know the differences between the various types of advanced TV available and why it should be part of their clients’ media mix.

Here, The Drum takes a look at what leaders around the world are doing in this space to ready themselves and the world for the future with our who’s who in advanced TV.

AudienceProject

AudienceProject is currently focused on growing advanced and addressable TV in the Read full story ›

Source: The Drum