By Sedge Beswick

There have been numerous reports floating around recently that cite huge celebrities and household names like Ellen DeGeneres and Taylor Swift as having hordes of fake followers. Ellen DeGeneres has a rumoured fake following of 58%, meaning more of her followers are bots than real people.

Whilst a lot of these reports will vilify celebrities for their mass fake following, it’s actually incredibly unlikely that Ellen DeGeneres has bought her following. Fraudulent activity in the social space spawns in a similar way to viruses. Fraudulent accounts will pin point a giant host (in this case, America’s sweetheart Ellen DeGeneres) and Read full story ›

Source: The Drum