By Allen Adamson

In the current political landscape, every day brings with it another story of vitriol and divisiveness. It’s not just affecting people and their relationships with family and friends, but people and their relationships with brands.

Given this volatile environment, companies need to be even more prepared to deal with what’s going on and the potential impact on their brands. The recent Equinox brand imbroglio, in which the gym’s financier Stephen Ross hosted a fundraiser for President Donald Trump, provides a good learning opportunity for all marketers – albeit, in this case, how not to navigate through these challenging political Read full story ›

Source: The Drum