By Kyle O'Brien

Every basketball fan knows that shoes squeaking on the court is just a part of the game. The sound is linked to the sport, especially on televised games. Ford decided that taking away that sound would bring some attention to the auto maker’s EcoSport AdvanceTrac and its Electronic Stability Control technology that helps to prevent skidding on the streets.

So Ford Brazil did just that – it worked with sound engineers to remove the shoe squeaks from the NBB (the Brazilian Basketball League) finals. It removed sneakers squeaking on the court during one minute of every period, so every Read full story ›

Source: The Drum