At first glance, it is the most unlikely of unions. One of Britain’s most admired brands and a sector which, to put it gently, has sometimes struggled with consumer trust.
The AA was founded 114 years ago by four driving enthusiasts keen to protect and defend the interests of motorists. Since then, that commitment to putting motorists first has helped it grow into the UK’s largest motoring organisation, with more than 13 million members and a brand that is regularly cited among the country’s best-known and most trusted.
Used car sellers can also trace their origins back to the dawn of Read full story ›
Source: The Drum
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