By John Glenday

J.M. Smucker-owned coffee brand Café Bustelo has embraced its Latin roots for its first national advertising campaign which blends traditional images and music to serve up a burst of sound and color.

Created by Publicis Europe’s PSOne team, Café Bustelo Was Here draws heavily on the espresso specialist’s reputation for bold flavor and colorful retro-style packaging to break out into the mainstream by expanding its retail presence.

Liz Mayer, consumer engagement and omnichannel customer marketing lead, The J.M. Smucker Company, said: “It’s so exhilarating to see this brilliant work capture the authentic Latin spirit, passion and heritage of Read full story ›

Source: The Drum