The sneaker box’s elevation into a form of art, branding and eye-catching marketing was the subject of the Paper and Packaging Board’s recent pop-up museum in New York. Curated by Matt Halfhil, the founder of sneaker blog Nice Kicks, the space encouraged visitors to view the shoebox – in all of its configurations – as more than just a cardboard container.
“We designed the Shoebox Museum experience to spotlight a piece of sneaker culture that has been reimagined many times over, but never gotten the credit it deserves,” says Halfhil, who tapped into his own personal collection to line the walls Read full story ›
Source: The Drum
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