After four years of flat or declining sales in Singapore, McDonald’s embarked on a brand overhaul to put it back on a positive trajectory. As it celebrates its 40th anniversary in the region this year, The Drum catches up with the senior director of marketing, menu and innovation Agatha Yap.
Yap has witnessed many phases of McDonald’s evolution in Singapore, from its growth spurt when the government opened the doors to foreign investment (resulting in a population boom) to the competition it faced with the explosion of shopping malls and more fast food available at the click of a button.
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Source: The Drum
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