Diageo has called a review of its global media business, putting its planning and buying agency roster on high alert.
The Guinness, Smirnoff, Gordon’s and Johnny Walker producer said it was “industry best practice” to review such a big media account “every few years”.
Giving some indication of what Diageo would be looking for from agencies, a spokesperson added: “We have decided that the time is right to review our media agencies globally to ensure that we continue to be at the forefront of media planning and data-driven marketing plans.”
Dentsu Aegis-owned Carat has handled the bulk of Diageo’s Read full story ›
Source: The Drum
Industry News