It is commonly known that 80+% of the online travel agency (OTA) industry is owned by two giants called Priceline (who own Kayak and Booking.com) and Expedia (who own the likes of Hotels.com, Orbitz and Travelocity). Together they have put hard-working hoteliers at their mercy, trading reach for high commission fees.
However, it doesn’t have to be this way for your hotel business. If you could reduce OTA bookings, but increase direct revenues and make additional revenue, would you? We have helped a UK partner of ours reduce OTA bookings by nearly 50%, while increasing direct revenue by 15%, Read full story ›
Source: The Drum
Industry News