By Kyle O'Brien

McDonald’s USA announced that Wieden+Kennedy New York has been named its new lead creative agency for US business. This marks a switch from Omnicom, which won the business in 2016 and created a bespoke agency, We Are Unlimited, to handle the McDonald’s business.

The announcement, according to a McDonald’s release, comes after an extensive evaluation of its marketing agency model to support current and future growth with innovative and creative brand building campaigns.

McDonald’s will continue to work with We Are Unlimited on some assignments, and that the agency will continue to support the Read full story ›

Source: The Drum