Arch & Hook, which claims to be the world’s only sustainable hanger brand, worked with Ridley Scott Creative Group to create a new film, ‘Fashion’s Dirty Little Secret’, which calls attention to an environmental problem in the fashion world.
The film, which launched at London Fashion Week, raises awareness of cheap plastic hanger pollution in the fashion industry and stars Model Mafia activist Nimue Smit who wears designs by the sustainable couturier, Ronald Van Der Kemp.
Hanger pollution is a huge but largely unknown issue in fashion retail distribution, better known as the ‘garment on hanger’ (GOH) stage. This unseen stage Read full story ›
Source: The Drum
Industry News