By John Glenday

A language app which seeks to take the pain out of the learning process by harnessing gamification for the process of vocabulary acquisition has updated its messaging to communicate just how fun picking up a new language can be with the free tool.

Duolingo was conceived in 2011 by two alumni of the University of Pittsburgh and has since gone onto achieve 300 million downloads thanks to a visually rich, screen-based learning programme but had evolved in an ad hoc manner with many elements, sub-brands and products sowing increasing confusion.

The new-look has been designed by Johnson Banks to place Read full story ›

Source: The Drum