By Darren Woolley

It is fair to say that in the past two decades of being a consultant I have seen hundreds, if not a thousand or more agency credentials pitches, from presenting credentials to chemistry sessions to the full-blown agency pitch to win that multimillion-dollar account. I was also for many years on the agency side of the table pitching my work as a creative to clients and potential clients.

I know the hours of time and the money that goes into the agency credentials presentation and it is a cliche to say that I wish I knew then what I know Read full story ›

Source: The Drum