Brand safety is being predominantly driven by local brands, according to the IAB Southeast Asia (SEA) and India’s first major regional study into brand safety.
According to the report, over 80% of agency and adtech respondents agreed that global brands predominantly drive concern over brand safety. The report added that this is despite the fact that brand safety measures and standards are set with regional and local considerations in mind by 42% of the industry.
Commenting on the report, IAB Southeast Asia and India regional CEO Miranda Dimopoulos, says: “Education is a shared responsibility from Read full story ›
Source: The Drum
Industry News