Dubai is hoping to increase tourist traffic from China by using an emoticon popular in China called “Tuzki”.
The campaign, created by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Turner Asia Pacific, will feature “Tuzki” in a series of short digital clips highlighting key points of interest and experiences.
People will also be invited to follow Tuzki’s journey on DubaiTourism.cn, Weibo and WeChat, where they can ‘virtually’ play with Tuzki in Dubai for the chance to win one of four ultimate holiday packages.
Dubai is also keen to inspire Chinese people to book a Dubai holiday during Read full story ›
Source: The Drum
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