By Danielle Gibson

The publishing world is constantly changing as publishers face several challenges in a world of automated media buying.

Ahead of Programmatic Punch APAC this October, The Drum caught up with Unruly’s chief revenue officer, APAC, Phil Townend and managing director, Asia, Vijay Kunduri on the next steps in publisher innovation.

What are the biggest challenges facing publishers at the moment?
PT: Yield monetization, quality and transparency. Facebook and Google want to keep all publishers on a life support machine, they want premium journalism and content to premiumise their UGC worlds but unfortunately, due to unregulated mechanics of capitalism, the growth required Read full story ›

Source: The Drum