By John Glenday

GroupM owned MediaCom is to oversee all media strategy, planning, buying and implementation for India Health Quiz, an initiative designed by health tech specialists GOQii to better inform the population on healthcare matters.

GOQii offers a fitness tracker combined with its health experts, lifestyle coaches and diagnostics to appraise customers and personalised health advice.

Navin Khemka, chief executive of MediaCom South Asia, said: “In this health and fitness conscious era, GOQii’s products are hitting the right chord by providing preventive health and wellness ecosystem to a wider audience. We are excited to work on the new educative initiative Read full story ›

Source: The Drum