Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Corona repurposes waste plastic bags for Brazilian art exhibition

on Sep 23, 2019 | 0 comments

By John Glenday

Corona beer has hit upon a novel use for waste plastic after curating a one-of-a-kind art exhibition which reproduces Old Masters in the medium of plastic.

Ditching a paintbrush, activist artist Eduardo Srur instead went fishing among some of Brazil’s biggest city rivers to amass a stockpile of discarded plastic bags which were then reconstituted as an unconventional outdoor art gallery.

Conceived by Soko Agency the initiative saw a variety of iconic artworks adapted including Leonardo da Vinci’s “Monalisa”; Edvard Munch’s “The Scream” and (most appropriately) Hokusai’s “The Great Wave of Kanagawa”.

Bruna Buás, Corona’s marketing director, said: “Sao Read full story ›

Source: The Drum